Friday, 14 November 2014

Younique: Best-selling US cosmetics brand lands in the UK!

Hearing that a new cosmetic is set to launch always gets me a bit excited, so when I was contacted by Younique and informed that the company was set to bring their popular beauty brand in the UK in Autumn 2014, I couldn't wait to find out more!

  If you're in the UK, Younique will probably be new to you, so let me give you some background information. The brand was founded back in 2012 by brother-and-sister team, Derek Maxfield and Melanie Huscroft. Their products contain only the bare essential ingredients and are packed with as much natural goodness as possible, resulting in a wide range of high-quality cosmetics that are suitable for almost all skin types. The Younique collection includes make up, primers, cleansers, skincare and anti-aging, application tools and brushes, and a selections of sets and collection kits. The entire collection is available online via the Younique website, but they also sell through their Younique Presenters - women who sell the range whenever and wherever they please. To find out more about becoming a Presented you can visit the website. Online you can also find easy-to-follow tutorials to looks you can achieve using the products on offer.
   I was sent a selection of the versatile range from a lovely member of the Younique team in the States, Kimberly (thank you, Kimberly, for introducing me to this wonderful brand!). I didn't hesitate to get testing my beauty treats, and I'd like to share some of them with you, including their best-selling Moodstruck 3D Fiber Lashes mascara. To shop with Kimberly or sign up as a presenter, visit this link:

   Younique's Illuminate cleansers are a huge hit. There are two types available that have you're skin type covered! Illumniate Clear is an updated, refined version of their hugely popular discontinued Awake Cleanser. It's formulated to help combat imperfections and keep skin clear, and contains skin-loving Aloe Vera as well as Liquorice Root and Garden Chrysanthemum. It's perfect for oily and combination skin. Illuminate Clean is a new cleanser with a mild formula, perfect for normal, dry, and sensitive skin. It contains gentle ingredients such as Superleaf Extracts, Horse Chestnut, and Ginko Biloba, and yet it's still powerful enough to help keep your skin clear and healthy. Why not finish your cleansing routine with a touch of Younique Brilliant Daily Moisturizing Gel? This great all-rounder hydrates, tones, and energises the skin leaving it looking healthy and glowing (plus, it looks pretty cool, too!).
   Now, let's talk make up. If you're a fan of mineral make up, you've come to the right place! I'm a huge fan of mineral products, and so is the Younique team. There are a wide range of cosmetics available to complete every part of your make up routine, as well as a selection of high-quality brushes and application tools.

   It's best to use a primer to just before you apply your make up, such as Younique Moodstruck Glorious Face & Eye Primer. Primers help to even your skin tone and reduce the appearance of imperfections and pores and softens the skin, allowing for a smooth, even "canvas" to apply your make up to. It also helps your make up last longer and prevents unwanted smudging, fading, and creasing.

   Younique produce three types of foundation; Touch Cream Foundation, BB Flawless Complexion Enhancer, and Touch Pressed Powder Foundation. They also produce a loose powder concealer, Moodstruck Minerals Concealer. All of these products will help you ace your base by disguising imperfections, reducing shine, and evening the skin tone, and all are available in a huge range of shades suitable for any skin tone. I tried out two shades of the BB Flawless Complexion Enhancer, Bisque and Honey. My skin is very very fair, and I found that Younique's second-to-lightest shade, Bisque, suited me well (although I would probably opt for their lightest shade, Cream, next time). However, in the summer I need something to match my tan, and medium-shade Honey (one shade darker than Bisque) matched my bronzed skin really well! The light formula covers imperfections well and evens the complexion nicely without feeling heavy or looking unnatural and provides instant hydration, making it a perfect choice for all
seasons (especially the summer!). It's long-lasting, and skin feels moisturised and velvety-soft to the touch after application. This product gave medium-coverage and a semi-matte finish to my combination skin.

   Now, my face doesn't feel complete without at least a touch of blusher (but I usually use blush, bronzer, and highlighter, too!). Younique Moodstruck Minerals Blusher is a loose powder that's easy to build up and blend. It's available in five versatile shades to suit any skin tone. Why not mix them up to make your own shade? Or add a touch of shimmer to it for an illuminated finish?


   Let's talk eye make up! Younique sell everything you'll need to make-over your eyes, and their best-seller is the unrivaled, unsurpassed Moodstruck 3D Fiber Lashes. This stuff has had incredible reviews, and I've got nothing but praise for it, too! Whether you use mascara, false lashes, or both, this pioneering product will give your lashes a new lease of life. Using a simple three-stage process, anyone can achieve dramatic, eye-catching lashes with this two-piece kit. Simply apply the Transplanting Gel to lashes (with or without mascara as a base), then apply the Natural Fibers to add length, colour, and volume, then apply another coat of Transplanting Gel to seal the fibers in place. This easy process can be repeated until you're happy with your look! The result is a more natural appearance that false lashes, and a more lightweight feel than mascara. I usually wear two, or even three coats of mascara with false lashes in the outer corners of my upper lids, but with this product there was no need for either! Using mascara under the Moodstruck 3D Fiber Lashes adds more impact and drama to the end result, but it's not a necessity. If you do use mascara first, personally I'd advise opting for a defining, lash-separating product as it helps to prevent clumping, and I would avoid a volumising product as it can feel a little heavy when the Moodstruck 3D Fiber Lashes are added. The stylish, quilted-effect, protective case makes keeps your Fiber Lash kit safe and looking pretty, and it would make a great gift idea for beauty-lovers!


    Younique Moodstruck Minerals Pigment Powder eyeshadows are yet another one of Younique's glorious loose-powders products. These build-able, blend-able, highly-pigmented products are currently available in 32 shades - 16 shimmer and 16 matte - and new shades are regularly formulated and added to the online shop. These silky powder pigments blend together superbly and can be used to create endless combinations and looks, but if you're stuck for ideas you can head over to Younique's website anytime to browse through looks and watch tutorials! Not only do these products provide high-impact eye colour for the lids, but they can also be used to shape, fill and define brows, and to line and emphasize the eyes. For a more dramatic finish,you can use the product wet by mixing your chosen pigment with a little Younique Refreshed Pure & Natural Rosewater (ideally on the back of your hand or in the pigment's lid), then applying with an angled brush such as the sharp liner end of the double-ended Younique Liner/Shader Brush.

   If you prefer to line your eyes in the more traditional fashion then Younique have got you covered. Their Moodstuck Precision Pencil Eye Liner is currently available in ten sublime shades including everything from your essential black to pure white, and from subtle brown to glistening gold!


   Let's talk lips. Lining your lips before filling in with colour has multiple benefits. Firstly, outlining the edge of the lips gives definition and acts as a guideline to help you apply your colour neatly. Liner also helps prevent lip colour from bleeding over the lip's edge making for a crisper, tidier finish. Liner can also transform the end result of your lip make up, for example, filling your lips with liner before applying your final lip colour will it will help to hold your lip colour in place and can effect how the shade would look alone. Also, using a darker shade of liner to line and fill certain areas of the lips than your chosen lip colour you can achieve a dramatic ombre effect. Younique Moodstruck Precision Pencil Lip Liner is available in five shades, from bright pink to deep plum and vibrant violet, and from classic red to nude brown.


   To fill the lips with rich, glossy colour, Younique's pretty, perfectly-pigmented Lucrative Lip Gloss collection includes ten shades of high-shine lip shades to colour and nourish the lips. Whether you love neutral nudes, sexy shimmers, retro reds or hot pinks, your bound to find a shade you love in this range. The clear shade can be used to add a subtle touch of shine to naked lips, or over lipstick to give a glossy finish. The moisturising formula hydrates lips and keeps them kiss-ably soft, and the long-lasting colour provides and eye-catching look. There is even a mirror on the packaging to allow for easy top-ups on the go! I'm in love with the shade "Ladylike", and I can't wait to get my hands on "Lethal" and "Luscious"!

   To shop Younique and see the full product range, or to find out more about the brand and it's UK launch, visit the website and You can also find Younique on FacebookTwitter, Instagram, Google+, Youtube, and Pinterest by using the contact links below.
You can also shop for Younique products directly though the lovely presenter who sent me my goodies, Kimberly. Visit her website to shop, browse, and sign up as a Younique presenter:
You can also shop with Kimberly via this link: She donates 10% of sales to The National Breast Cancer Foundation, so if you shop with her you'll be doing good, feeling good, and looking good! Follow Kimberly on Twitter here:

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