☆Avon Mega Effects Mascara; "The Mascara Revoloution" - review + photos☆

Source: http://shop.avon.com/product.aspx?pf_id=48524

"Discover the mascara revolution 50 years in the making." - Avon

(Quite a dramatic quote, I reckon, but you go for it, son.)

© Tuesday T. Bryan Photography
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I'm really excited about sharing my thoughts on Avon's new makeup product, Mega Effects Mascara. It isn't presented in the usual mascara tube format, and it doesn't have a usual mascara wand...

Avon say; "We've listened to the opinions of more than 2,000 customers worldwide to create this pioneering mascara."

Mega Effects Mascara features the 1st ever brush of it's kind. I know it looks strange at first, but that's just because it's so unique and new!

© Tuesday T. Bryan Photography
DO NOT USE IMAGES WITHOUT PERMISSION. Copyrighted material

© Tuesday T. Bryan Photography
DO NOT USE IMAGES WITHOUT PERMISSION. Copyrighted material

The idea is that the curved brush puts 40% more mascara on the lashes (compared to Avon's traditional brushes) and fits the natural shape of your lashes to create "phenomenal panoramic volume". You can swivel the brush head to adjust the angle to ease of application and added control, which means you get more mascara exactly where you want it (as opposed to on the bridge of your nose).
I've included some images of the brush design to help you get the picture...excuse the pun (image - above-right). You can also see the application process via Avon's YouTube Channel (click here for the video). Full instructions for use are also included with the mascara (image - right).
The brush design does take some getting used to - perfect application on the first use is unlikely, and I found the brush was even more difficult for precise lower lash application, but I guess it just takes practice! Personal tip; In the instructions and online and in the brochure, all the images demonstrate the brush being used to "push the lashes upwards" to apply. Personally, when applying, I found it much easier to "pull the lashes upwards" - I know that probably doesn't make sense in words, so check out the image of the instructions to see what Avon demonstrate, and see the application photo I've included (image - right) to see how I prefer to apply it - If you apply it "from below" and push the lashes up, as Avon suggest, the applicator and your hands obstruct your vision, but apply it "from above" and this is not an issue.

© Tuesday T. Bryan Photography
DO NOT USE IMAGES WITHOUT PERMISSION. Copyrighted material

Now let's talk about the mascara itself. It's a volumising formula designed to give you bold, voluptuous lashes for up to 24 hours. My lashes certainly looked thicker, and I love how the new brush design gives you a "wide-eyed" look by lifting the lashes to make your eyes appear "more open". It also gives great definition to your lash line as you can get the bristles right up to the base of the lashes more easily than you can with a usual mascara wand. I've added photos of my lashes after one coat and two coats - you can layer up the mascara for added volume easily as the formula is 100% flake-proof. Avon also say it's "sweat-proof", which I don't think is a very pleasant term, ha! It's available in 3 shades, "Blackest Black", "Brown/Black", and "Navy", and I opted for "Blackest Black". :)

© Tuesday T. Bryan Photography
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Overall, I think the brush design is a little crazy-looking, but I respect the courage to create something different and new. Yes, the application does take some getting used to, but once you've got the hang of it you can achieve great results, and combined with that volumising formula my lashes are looking fabulous! Nice one, Avon! When's the lengthening one being released...? ;)

- Click here to view Avon Mega Effects Mascara on the Avon UK website (released in brochure 15).

- Click here to view Avon Mega Effects Mascara on shop.avon.com/.



© Tuesday T. Bryan Photography
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Image - below: A snap of me in rubbish lighting. I'm wearing 2 coats of Avon Mega Effects Mascara in "Blackest Black", Stila Sheer Color Tinted Moisturizer in "Ivory", No7 Blush Tint in "05 Rosebud", and Avon Ultra Colour Rich Brilliance Lipstick in "Rouge Luxury". 

© Tuesday T. Bryan Photography
DO NOT USE IMAGES WITHOUT PERMISSION. Copyrighted material

© Tuesday T. Bryan Photography
DO NOT USE IMAGES WITHOUT PERMISSION. Copyrighted material

By Tuesday T. Bryan.